There's nothing more frustrating than battling curly, frizzy or unruly hair. Hours spent trying to tame it with straighteners or styling products are often in vain. That's where Brazilian straightening comes in, offering a revolutionary solution for perfectly smooth, soft and shiny hair. Discover Brazilian straightening in Geneva at XS Studio.
What is Brazilian straightening?
The Brazilian straightening is a hair care technique that is very popular with women all over the world. Originating in Brazil, this treatment aims to smooth and discipline hair, while giving it a silky, shiny appearance. It is ideal for all hair types, whether curly, wavy, frizzy, thick, fine, color-treated, sensitized or damaged.
Brazilian straightening mainly uses a treatment based on keratin, a natural protein found in the hair fiber. This protein is important for the health of our hair, making it strong, elastic and resistant. However, factors such as excessive use of hair products, heating appliances like straightening irons, hair dryers or chemical treatments can weaken this protein, resulting in dull, dry and damaged hair.
What is the purpose of Brazilian straightening?
Brazilian straightening repairs damaged hair by reintegrating keratin into the hair fiber. The process begins with a clarifying shampoo, which removes all impurities and residues of hair care products. Next, the Brazilian straightening product, often based on keratin and other beneficial ingredients such as argan oil, is applied to wet hair and distributed evenly. Once the product has been applied, the hair is dried using a hairdryer and smoothing brush. Next, the strands are run through a straightening iron to seal in the treatment and leave hair smooth and shiny.
Depending on hair type and desired result, application time generally ranges from 1 to 3 hours. After the exposure time, the hair is rinsed with warm water to remove any excess product. Next, a keratin treatment is applied to deeply moisturize and nourish the hair. Some Brazilian straightening products require additional rinsing, while others require no rinsing at all. The hair is then dried one last time, and the Brazilian straightening is complete.
How long does Brazilian straightening last?
The effects of Brazilian straightening generally last from 3 to 6 months, depending on hair care and maintenance. During this period, hair remains smooth, supple, manageable and resistant to humidity, reducing frizz. However, it's important to note that Brazilian straightening doesn't completely transform curly or frizzy hair into straight hair, but does make it smoother and more manageable.
It's essential to take good care of your hair after Brazilian straightening, using specific shampoos and treatments for keratin-treated hair. These products help maintain the hair's moisture, shine and health. We also recommend avoiding the use of shampoos containing sulfates, as they can alter treatment results.
What are the advantages of Brazilian straightening?
Brazilian straightening has revolutionized the hairdressing industry, offering an effective, long-lasting solution for smooth, shiny, silky hair. This keratin-based treatment, which originated in Brazil, has become very popular worldwide thanks to its many benefits for the hair. Brazilian straightening has several advantages:
- Smooth, shiny hair: The main benefit of Brazilian straightening is to leave hair incredibly smooth, silky and shiny. The keratin-based treatment smoothes the hair fiber naturally, for impeccable results.
- Frizz reduction: Frizz is one of the most common hair problems. Brazilian straightening is the ideal solution for reducing frizz and disciplining hair.
- Stronger, more resistant hair: The Brazilian straightening treatment enriches hair with keratin, one of the natural components of hair. This strengthens and repairs hair fibers from within, for stronger, more resistant hair.
- Easy-to-style hair: Thanks to its smoothing action, Brazilian straightening makes daily styling faster and easier. Hair is easier to detangle and style, for hair that's always impeccable.
- A nourishing, moisturizing treatment: Brazilian keratin straightening deeply nourishes hair, leaving it healthier and more hydrated. Strands regain their natural shine, softness and vitality.
- A long-lasting effect: Unlike other hair straightening methods, the results of Brazilian straightening last for several months. Depending on hair quality, the effect can last up to 6 months, without the need for regular repeat treatments.
- Suitable for all hair types: Brazilian straightening can be applied to all hair types, including frizzy, curly or wavy hair. So everyone can enjoy smooth, disciplined hair.
- Saves time: Brazilian straightening means much less time spent styling. Hair detangles easily and stays silky smooth for months, reducing styling time and the need for heated tools.
In conclusion, Brazilian straightening is an easy, effective way to achieve smooth, shiny, well-groomed hair. It offers numerous benefits for the hair and is suitable for all hair types. If you're looking for a long-lasting solution for straight hair, Brazilian straightening is a good option to consider.
Conclusion
The results of Brazilian straightening are simply breathtaking. Hair is visibly smoother, shinier and more manageable. Even in humid weather, frizz is significantly reduced, allowing people with once untamed hair to enjoy perfectly smooth, well-groomed hair, without any strain or excessive effort.
In addition to smoothing, the keratin treatment used in Brazilian straightening offers additional benefits for hair health. Keratin helps strengthen fragile, damaged hair, reduce breakage and improve the overall texture of strands. Hair becomes stronger, healthier and easier to maintain, requiring less time and effort for daily care.
In conclusion, Brazilian straightening is a hair technique that aims to smooth and discipline hair while adding vitality and shine. This treatment mainly uses keratin to repair damaged hair and give it a silky-smooth appearance. Brazilian straightening is suitable for all hair types and offers long-lasting results lasting several months, provided you take regular care of your hair with appropriate hair care products.
Make an appointment with XS Studio in Geneva for a Brazilian straightening.
