Brazilian straightening in Geneva

Brazilian straightening is a hair treatment technique designed to smooth and soften natural or color-treated hair using a keratin-based solution.

This technique is very popular because it can make hair smoother and more disciplined, softer and shinier, with a silky effect, while reducing frizz and making styling easier.

This is one of the secrets to sublimating your hair.

If you often struggle with frizzy, unmanageable hair, Brazilian straightening could be the solution for you. 

Brazilian straightening is a hair treatment technique originating in Brazil. It is designed to smooth hair, reduce frizz and add shine. The treatment targets the hair's outer layer, called the cuticle, and uses keratin, a protein naturally present in the hair, to repair and protect it.

Why have a Brazilian straightening?

Why should you consider a Brazilian straightening treatment?

Manageability: One of the main benefits of Brazilian straightening is the improved manageability of your hair. If you have naturally curly or wavy hair, you know how difficult it is to tame it on a daily basis. With a Brazilian straightening treatment, you can say goodbye to endless hours spent straightening or styling your hair. The result is smooth, easy-to-maintain hair.

Frizz reduction: Frizz can be a constant battle, especially for people living in humid climates. Brazilian straightening treatments use a specially formulated keratin solution that permeates the hair shaft, filling in the spaces and sealing the cuticle.

Damage repair: Over time, our hair can be damaged by a variety of factors, such as heat styling, chemical treatments and external aggressions. Brazilian straightening treatments help restore and repair damaged hair by providing keratin and other nourishing ingredients.

Time-saving: If you're very busy and don't have much time to devote to styling, a Brazilian straightening treatment can be a game-changer. With straightened hair, you can simply wash it and go, or style it quickly with minimal effort.

Is it possible to use Keratin straightening on color-treated hair?

But what about color-treated hair? Many people worry that the chemicals used in keratin straightening will remove or discolor their hair color. The good news is that it is possible to use keratin straightening on color-treated hair, but there are a few things to bear in mind.

If the colored or highlighted hair is healthy, i.e. not damaged or brittle, then a keratin smoothing can be done without any problems. However, if the hair has been over-treated with chemicals, this can weaken the hair structure and make keratin straightening less effective.

It is for everyone and all hair types:

  • Wavy, Curly, Frizzy (Afro), Curly, Foamy
  • Colored, Natural, Light sweep
  • Short, medium-long, long

Keratin straightening can be used on color-treated hair, but precautions must be taken to ensure that the treatment does not damage or fade hair color.

Brazilian smoothing: the process for a perfect smoothing

Here's how to achieve perfect smoothness:

Consultation and preparation: Before beginning the Brazilian straightening process, it's important to consult a professional stylist who specializes in this treatment, such as XS Studio in Geneva. He or she will assess the condition and texture of your hair and determine its suitability for the treatment.

The stylist will also advise you on post-treatment care and maintenance. During this consultation, it is essential to discuss any previous chemical treatments or allergies you may have.

Hair washing and application: The next step is to wash your hair thoroughly with a clarifying shampoo to remove any build-up of oils, products and impurities. Clean, product-free hair is essential for the treatment to be effective. After washing, the hairdresser divides the hair into sections and applies a keratin solution from root to tip. The solution must be evenly distributed to ensure consistent results.

Drying and flat iron: Once the keratin solution has been applied, your hair is dried using a hair dryer. It's important to note that the heat of the hair dryer is essential to activate the keratin and bind it to your hair. After drying, the hairdresser uses a flat iron to smooth each section of hair. This process seals the keratin in the hair strands, making them straight and smooth.

Resting period and final wash: After straightening, your hair needs to rest for a certain period of time, generally 48 to 72 hours. During this period, it's essential to avoid dampening or tying up your hair to allow the keratin to bind completely to your hair.

Maintenance and after-care: To maintain the results of Brazilian straightening, it's important to follow a few maintenance steps. Use sulfate- and keratin-free hair care products to avoid stripping the treatment from your hair. Avoid styling your hair too hot, and limit exposure to chlorine and salt water, which can fade the treatment.